- Title
- A twenty-year review of brand and customer loyalty patents and academic literature
- Translated title
- A twenty-year review of brand and customer loyalty patents and academic literature
- Creators - without role
- Charles V. Trappey - National Yang Ming Chiao Tung UniversityAmy J.C. Trappey - National Tsing Hua UniversityAnnie A.S. Li - National Tsing Hua UniversityRichard Feinberg - Department of Consumer Sciences and Retailing , Hotel Tourism Management , Purdue University
- Publication Details
- Handbook of Research on Customer Loyalty, pp.23-41
- Identifiers
- 9781800371637; 9781800371620; 9957769564906774
- Academic Unit
- Department of Industrial Engineering and Engineering Management, College of Engineering, National Tsing Hua University
- Language
- English
- Resource Type
- Book chapter
Book chapter
A twenty-year review of brand and customer loyalty patents and academic literature
Handbook of Research on Customer Loyalty, pp.23-41
07/2022
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