Emerging trends in sport sponsorship and branding: An introduction

Book chapter

Ho Keat Leng and James J. Zhang

Sports Sponsorship and Branding: Global Perspectives and Emerging Trends, pp.1-18

12/2023

Abstract

Social Sciences (all)

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Title: Emerging trends in sport sponsorship and branding: An introduction
Translated title: Emerging trends in sport sponsorship and branding: An introduction
Creators - without role: Ho Keat Leng - University of Georgia
James J. Zhang - University of Georgia
Identifiers: 9781003831549; 9781032603902; 9957771701706774
Academic Unit: Department of Physical Education, Hsinchu Teachers College, National Tsing Hua University
Language: English
Resource Type: Book chapter
Publication Details: Sports Sponsorship and Branding: Global Perspectives and Emerging Trends, pp.1-18