Eye Tracker Technology in Sports Sponsorship Research

Book chapter

Ho Keat Leng and Philip Phua

Encyclopedia of Organizational Knowledge, Administration, and Technology, pp.2287-2285

09/2020

Abstract

Economics

Econometrics and Finance (all)

Business

Management and Accounting (all)

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Title: Eye Tracker Technology in Sports Sponsorship Research
Translated title: Eye Tracker Technology in Sports Sponsorship Research
Creators - without role: Ho Keat Leng - Nanyang Technological University
Philip Phua - Nanyang Technological University
Identifiers: 9781799834748; 9781799834731; 9957774526706774
Academic Unit: Department of Physical Education, Hsinchu Teachers College, National Tsing Hua University
Language: English
Resource Type: Book chapter
Publication Details: Encyclopedia of Organizational Knowledge, Administration, and Technology, pp.2287-2285