Abstract
Understanding users is a key for many business applications. In this paper, we propose to pursue user preference understanding by their Wi-Fi logs collected from their mobile devices. As shown, Wi-Fi data are essentially of various information types and with noises. The challenges lie in how to refine relevant information from noisy Wi-Fi data. Aiming at the challenges, this paper proposes a data cleaning and information enrichment framework for enabling user preference understanding through Wi-Fi logs, and introduces a series of filters for cleaning, correcting, and refining Wi-Fi logs. A comprehensive experiment with real data collected from users is made to verify the effectiveness of the proposed techniques for cleaning noisy Wi-Fi data for user preference profiling. To the best of our knowledge, this work is the first attempt to study user behavior understanding by mining Wi-Fi logs.