- Title
- A study of the Evaluation of the Sponsorship Effectiveness – A case study of the title sponsor of the Luka Professional Baseball Club in the Taiwan Major League
- Creators - without role
- Yu Huang - 國立清華大學竹師教育學院體育學系
- Publication Details
- 9th European Association for Sport Management Congress 9th European Association for Sport Management Congress
- Identifiers
- 9957774569406774
- Academic Unit
- Department of Physical Education, Hsinchu Teachers College, National Tsing Hua University
- Language
- Traditional Chinese
- Resource Type
- Conference paper
Conference paper
A study of the Evaluation of the Sponsorship Effectiveness – A case study of the title sponsor of the Luka Professional Baseball Club in the Taiwan Major League
9th European Association for Sport Management Congress 9th European Association for Sport Management Congress
2001
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