An Investigation of the Multilevel Relationships among Corporate Branding, Perceived Brand Support, Brand Knowledge Sharing Behavior and Innovation Performance: The Moderating Effect of Brand Commitment

Conference paper

H. H. Chiang, T. S. Han and A. Chang

2016 IACCP 2016 IACCP

2016

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Title: An Investigation of the Multilevel Relationships among Corporate Branding, Perceived Brand Support, Brand Knowledge Sharing Behavior and Innovation Performance: The Moderating Effect of Brand Commitment
Creators - without role: H. H. Chiang - 國立清華大學竹師教育學院教育心理與諮商學系
T. S. Han
A. Chang
Identifiers: 9957776304306774
Academic Unit: Department of Educational Psychology and Counseling, College of Education, National Tsing Hua University
Language: Traditional Chinese
Resource Type: Conference paper
Publication Details: 2016 IACCP 2016 IACCP