An Investigation of the Multilevel Relationships among Corporate Branding, Brand Knowledge Sharing Behavior and Innovation Performance: The Mediating Effect of Perceived Brand Support

Conference paper

H. H. Chiang, A. Chang and T. S. Han

2016 IACCP 2016 IACCP

2016

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Title: An Investigation of the Multilevel Relationships among Corporate Branding, Brand Knowledge Sharing Behavior and Innovation Performance: The Mediating Effect of Perceived Brand Support
Creators - without role: H. H. Chiang - 國立清華大學竹師教育學院教育心理與諮商學系
A. Chang
T. S. Han
Publication Details: 2016 IACCP 2016 IACCP
Identifiers: 9957776969506774
Academic Unit: Department of Educational Psychology and Counseling, College of Education, National Tsing Hua University
Language: Traditional Chinese
Resource Type: Conference paper