Abstract
Nuclear power has been at the center of public debate for decades, and social acceptance is critical to its development. A questionnaire survey was conducted to gain a better understanding of Chinese citizens' perception of nuclear power and radiation from the perspectives of behavioral science. In this study the respondents' cognitive biases regarding nuclear power and radiation were explained with a dual-system model. Effectiveness of outreach programs about nuclear power was recognized. In addition, this study suggests the prejudice against radiation remained strong in the face of statements of fact and monetary incentives. Finally, some suggestions regarding improvement in outreach programs and public relations policy are provided.