- Title
- Authentic Brand Story
- Creators - without role
- Hung-Chang Chiu - 國立清華大學科技管理學院科技管理研究所
- Identifiers
- 9957772721506774
- Academic Unit
- Institute of Technology Management, College of Technology Management, National Tsing Hua University
- Language
- Traditional Chinese
- Resource Type
- Conference paper
Conference paper
Authentic Brand Story
2013
Related links
Metrics
1 Record Views