- Title
- Black, Red or Blue? The Effects of Colour on Sponsor Recall in Sport Event Advertisements: An Eye-Tracking Study
- Creators - without role
- B. Y. W. Toh豪杰 凌
- Publication Details
- Asian Association for Sport Management Conference (AASM 2021)
- Identifiers
- 9957767536706774
- Academic Unit
- Department of Physical Education, Hsinchu Teachers College, National Tsing Hua University
- Language
- English
- Resource Type
- Conference paper
Conference paper
Black, Red or Blue? The Effects of Colour on Sponsor Recall in Sport Event Advertisements: An Eye-Tracking Study
Asian Association for Sport Management Conference (AASM 2021)
08/2021
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