Brand Leadership: Enhancing Internal and External Brand Competencies

Conference paper

H. H. Chiang, T. S. Han and D. McConville

2015 British Academy of Management 2015 British Academy of Management

2015

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Title: Brand Leadership: Enhancing Internal and External Brand Competencies
Creators - without role: H. H. Chiang - 國立清華大學竹師教育學院教育心理與諮商學系
T. S. Han
D. McConville
Publication Details: 2015 British Academy of Management 2015 British Academy of Management
Identifiers: 9957777264206774
Academic Unit: Department of Educational Psychology and Counseling, College of Education, National Tsing Hua University
Language: Traditional Chinese
Resource Type: Conference paper