- 題名
- Change in Brand Attitudes via In-Game Advertisements: An Application of Mere Exposure Theory
- 創作者：
- Ho Keat Leng - 國立清華大學, 運動科學系
- 會議
- Asian Conference on Media, Communication & Film (Kyoto Research Park, Kyoto, Japan, 04/11/2025–08/11/2025)
- 學術資源類型
- 會議論文
會議論文
Change in Brand Attitudes via In-Game Advertisements: An Application of Mere Exposure Theory
Asian Conference on Media, Communication & Film (Kyoto Research Park, Kyoto, Japan, 04/11/2025–08/11/2025)
04/11/2025
指標
1 檢視次數