Abstract
This study assesses the effects of science and culture learning through an innovative tribal tourism developed in Atayal Satellite Program. The purposes of this tourism model are using indigenous-culture tourism to develop the tribal economy, promoting a leisure activity for learning satellite basics and applications and developing a sustainable environment for indigenous tourism. The model is feasible according to quantitative analysis of Test of Science Related Attitudes (TOSRA), the other questionnaires and interviews with tribal villagers, who took part in the program, and participants, who participated in the camps. The study reveals positive responses to the activities of the Atayal Satellite Program and significantly positive effects of science and culture learning in the Atayal Satellite Program.