- 題名
- Effectiveness of In-Game Advertisements: Gamer Competence and Recall Rate
- 創作者：
- Ho Keat Leng - 國立清華大學, 運動科學系D Y PyunJ C K WangY H Kee
- 會議
- Asia Pacific Conference on Global Business, Economics, Finance and Banking (Village Hotel Albert Court, Singapore, 17/07/2015–19/07/2015)
- 學術資源類型
- 會議論文
會議論文
Effectiveness of In-Game Advertisements: Gamer Competence and Recall Rate
Asia Pacific Conference on Global Business, Economics, Finance and Banking (Village Hotel Albert Court, Singapore, 17/07/2015–19/07/2015)
17/07/2015
指標
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