- Title
- Establishing an Extended Brand Equity Model with Landscape Resources by the Means-End Chain Method: A Case Study of Luoshan Organic Village
- Creators - without role
- Ching-Cheng ShenT. A. Tseng - 國立清華大學竹師教育學院環境與文化資源學系
- Identifiers
- 9957769238806774
- Academic Unit
- Department of Environmental and Cultural Resources, College of Education, National Tsing Hua University
- Language
- Traditional Chinese
- Resource Type
- Conference paper
- Publication Details
- 19th APTA Annual Conference 2013 19th APTA Annual Conference 2013
Conference paper
Establishing an Extended Brand Equity Model with Landscape Resources by the Means-End Chain Method: A Case Study of Luoshan Organic Village
19th APTA Annual Conference 2013 19th APTA Annual Conference 2013
2013
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