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Establishing an Extended Brand Equity Model with Landscape Resources by the Means-End Chain Method: A Case Study of Luoshan Organic Village
Conference paper

Establishing an Extended Brand Equity Model with Landscape Resources by the Means-End Chain Method: A Case Study of Luoshan Organic Village

Ching-Cheng Shen and T. A. Tseng
19th APTA Annual Conference 2013 19th APTA Annual Conference 2013
2013

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