Abstract
The Internet is sometimes said to be drown in contents. Users of information therefore experience an even more difficulties in identifying the accuracy, relevancy, and interpretability of information. Total Data Quality Management and centralized information intermediary are either too expensive for the vast amount of Internet contents or forcing information consumers to face another problem of determining trustworthy intermediaries. We explore the possibility of using various feedback mechanisms to serve as intermediaries. Service quality of four types of feedback is compared in this study: click through count, open-ended, close-ended feedback, and no feedback. This exploratory study concludes that open-ended feedback and click through count make users with higher perceived service quality. These results, while not conclusive, suggest that it is possible to make feedback mechanisms play the role of infomediaries to manage the information market, a much more important role than for accounting purpose.