- Title
- How Do Customers Respond to a Brand Story
- Creators - without role
- Hung-Chang Chiu - 國立清華大學科技管理學院科技管理研究所
- Identifiers
- 9957776185106774
- Academic Unit
- Institute of Technology Management, College of Technology Management, National Tsing Hua University
- Language
- Traditional Chinese
- Resource Type
- Conference paper
Conference paper
How Do Customers Respond to a Brand Story
2011
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