- Title
- Inside or Out? The Effect of Placement on Sponsor Recall in Advertisements
- Creators - without role
- B. Y. W. Toh豪杰 凌
- Publication Details
- The 2021 10th International Conference on Economics, Business and Marketing Management (CEBMM 2021)
- Identifiers
- 9957772179606774
- Academic Unit
- Department of Physical Education, Hsinchu Teachers College, National Tsing Hua University
- Language
- English
- Resource Type
- Conference paper
Conference paper
Inside or Out? The Effect of Placement on Sponsor Recall in Advertisements
The 2021 10th International Conference on Economics, Business and Marketing Management (CEBMM 2021)
02/2021
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