- Title
- Likeability versus Communication Competence: Consumer Perceptions of Culturally Incongruent Service Providers
- Creators - without role
- C.-Y. Wang - 國立清華大學科技管理學院服務科學研究所A.S. Mattila
- Identifiers
- 9957767299106774
- Academic Unit
- Institute of Service Science, College of Technology Management, National Tsing Hua University
- Language
- Traditional Chinese
- Resource Type
- Conference paper
Conference paper
Likeability versus Communication Competence: Consumer Perceptions of Culturally Incongruent Service Providers
2013
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