Multilevel relationships between brand-centered HRM and brand citizenship behavior: Mediating roles of person-brand fit and brand commitment

Conference paper

H. H. Chiang, T. S. Han and D. McConville

2014 Global Marketing Conference 2014 Global Marketing Conference

2014

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Title: Multilevel relationships between brand-centered HRM and brand citizenship behavior: Mediating roles of person-brand fit and brand commitment
Creators - without role: H. H. Chiang - 國立清華大學竹師教育學院教育心理與諮商學系
T. S. Han
D. McConville
Publication Details: 2014 Global Marketing Conference 2014 Global Marketing Conference
Identifiers: 9957766475606774
Academic Unit: Department of Educational Psychology and Counseling, College of Education, National Tsing Hua University
Language: Traditional Chinese
Resource Type: Conference paper