Abstract
Taiwan industries are largely divided among Original Equipment Manufacturers (OEM) and Original Design Manufacturers (ODM). In order to improving economic development, Taiwan industries hope to shift their business models towards enhancing global brand equity, i.e., transforming their companies into Original Brand Manufacturers (OBM). Increasing competitiveness and successfully pursuing sustainable businesses requires government funding agencies for industrial development to monitor the performances of companies, receiving government funding, with a set of carefully designed Key Performance Indicators (KPIs). This research develops a set of improved KPIs for repositioning enterprises that enhance their competitiveness across the aspects of OEM, ODM and OBM. The research evaluates the validity of currently used industry performance indicators and measurement methods. Case companies from both manufacturing and service industries including precision machinery, chip design and manufacturing. The questionnaire results are analyzed and the suggestions are made to help enterprises improve their project performance and corporate transformation.