OBM-centric digital marketing development for high-tech services – a case study

Conference paper

瑞芬張, C.V. Trappey and U.H. Govindarajan

8th International Conference on Internet Technologies & Society 2017

2017

Abstract

OBM

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Title: OBM-centric digital marketing development for high-tech services – a case study
Creators - without role: 瑞芬張
C.V. Trappey
U.H. Govindarajan
Publication Details: 8th International Conference on Internet Technologies & Society 2017
Identifiers: 9957768105506774
Academic Unit: Department of Industrial Engineering and Engineering Management, College of Engineering, National Tsing Hua University
Language: English
Resource Type: Conference paper