- Title
- "Shoes from Japan must be of great quality!": Country-of-Origin Effect in the Marketing of Sports Apparel
- Creators - without role
- H. X. A. Sim豪杰 凌
- Publication Details
- 2020 Yokohama Sport Conference
- Identifiers
- 9957767772306774
- Academic Unit
- Department of Physical Education, Hsinchu Teachers College, National Tsing Hua University
- Language
- English
- Resource Type
- Conference paper
Conference paper
"Shoes from Japan must be of great quality!": Country-of-Origin Effect in the Marketing of Sports Apparel
2020 Yokohama Sport Conference
09/2020
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