- 題名
- Sponsorship in the 28th SEA Games: Sponsor Recall, Purchase Intention and Sponsors’ Corporate Image
- 創作者：
- Ho Keat Leng - 國立清華大學, 運動科學系
- 會議
- International Conference on Engineering, Technology and Management (Holiday Inn Singapore Atrium, Singapore, 15/07/2016–16/07/2016)
- 學術資源類型
- 會議論文
會議論文
Sponsorship in the 28th SEA Games: Sponsor Recall, Purchase Intention and Sponsors’ Corporate Image
International Conference on Engineering, Technology and Management (Holiday Inn Singapore Atrium, Singapore, 15/07/2016–16/07/2016)
15/07/2016
指標
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