- 題名
- The Applicability of the Belief Scale about Advertising to Sponsorship in Sport: Evidence from Two Different Consumer Groups
- 創作者：
- D Y PyunHo Keat Leng - 國立清華大學, 運動科學系H Cho
- 會議
- European Sport Management Conference (Malmo, Sweden, 05/09/2018–08/09/2018)
- 學術資源類型
- 會議論文
會議論文
The Applicability of the Belief Scale about Advertising to Sponsorship in Sport: Evidence from Two Different Consumer Groups
European Sport Management Conference (Malmo, Sweden, 05/09/2018–08/09/2018)
05/09/2018
指標
1 檢視次數