- Title
- The Effectiveness of Personalization Techniques on Marketing Activities
- Creators - without role
- Jyun-Cheng Wang - 國立清華大學科技管理學院服務科學研究所
- Publication Details
- Proceedings of the Forth Pacific Asia Conference on Information Systems Proceedings of the Forth Pacific Asia Conference on Information Systems, pp.912-920
- Identifiers
- 9957774579206774
- Academic Unit
- Institute of Service Science, College of Technology Management, National Tsing Hua University
- Language
- Traditional Chinese
- Resource Type
- Conference paper
Conference paper
The Effectiveness of Personalization Techniques on Marketing Activities
Proceedings of the Forth Pacific Asia Conference on Information Systems Proceedings of the Forth Pacific Asia Conference on Information Systems, pp.912-920
2000
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