- Title
- The Influence Relationships among the B&B Experience, Customer’S Value and Brand Equity: A Case Study of Yuehetang Country B&B
- Creators - without role
- Ching-Cheng ShenT. A. Tseng - 國立清華大學竹師教育學院環境與文化資源學系Yi-Hsuan Lin
- Publication Details
- 19th APTA Annual Conference 2013 19th APTA Annual Conference 2013
- Identifiers
- 9957774741506774
- Academic Unit
- Department of Environmental and Cultural Resources, College of Education, National Tsing Hua University
- Language
- Traditional Chinese
- Resource Type
- Conference paper
Conference paper
The Influence Relationships among the B&B Experience, Customer’S Value and Brand Equity: A Case Study of Yuehetang Country B&B
19th APTA Annual Conference 2013 19th APTA Annual Conference 2013
2013
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