The Influence of B & B Experience on Brand Equity: A Case Study of Yuehetang Country B & B

Conference paper

Ching-Cheng Shen, T. A. Tseng and Der-Jen Liu.

3rd Advances in Hospitality and Tourism Marketing & Management Conference 3rd Advances in Hospitality and Tourism Marketing & Management Conference

2013

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Title: The Influence of B & B Experience on Brand Equity: A Case Study of Yuehetang Country B & B
Creators - without role: Ching-Cheng Shen
T. A. Tseng - 國立清華大學竹師教育學院環境與文化資源學系
Der-Jen Liu.
Publication Details: 3rd Advances in Hospitality and Tourism Marketing & Management Conference 3rd Advances in Hospitality and Tourism Marketing & Management Conference
Identifiers: 9957768078006774
Academic Unit: Department of Environmental and Cultural Resources, College of Education, National Tsing Hua University
Language: Traditional Chinese
Resource Type: Conference paper