The Institutionalization of Farmers Association Service Offerings via LINE Group During COVID-19 Pandemic

Conference paper

Wen-Cheng Shen and 福仁林

ICSSI 2022 (International Conference on Service Science and Innovation)

11/2022

Abstract

Service-Dominant Logic;social media marketing strategies (SMMSs);stakeholder;institutionalization;service innovation;innovation diffusion

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Title: The Institutionalization of Farmers Association Service Offerings via LINE Group During COVID-19 Pandemic
Creators - without role: Wen-Cheng Shen
福仁林
Publication Details: ICSSI 2022 (International Conference on Service Science and Innovation)
Identifiers: 9957770271106774
Academic Unit: Institute of Service Science, College of Technology Management, National Tsing Hua University
Language: English
Resource Type: Conference paper