Abstract
In recent years, there has been growing interest in the study of creativity and there is a great deal of general literature on cognition. Researchers of creativity have often suggest that manipulate nonconscious cognition with “priming”. Researchers of improving creativity have often suggest that it conduct to study behavior of individuals or team work in a virtual setting. This paper will examine that the creative priming environment developed by Bhagwatwar et al. [1] can provide a framework for creativity. To conclude, this study may be of importance in explaining the relationship between creativity and virtual world, as well as providing system designer with a better understanding of how user’s cognition about creativity relate to their strategy use.