Abstract
The supply chain is a collection of businesses that collaborate to generate and distribute goods to customers (providers, manufacturing plants, wholesalers, stores, retail, and supporting organizations like logistics service companies). Supply chain management must be used to manage the company's network effectively. According to prior research, information sharing, which information technology has facilitated, is one of the necessities for the excellent supply chain management. However, the discoveries from Western nations disregard the implicit impact of information technology on supply chain capabilities via information sharing. As a metric of supply chain performance, customer responsiveness should be reviewed alongside the connection between information technology alignment, information sharing, and supply chain integration. This study aims to develop a new conceptual model of the connection between information technology alignment, information sharing, supply chain integration, and customer responsiveness. This research also intends to determine the explicit impact of information technology alignment on customer responsiveness and the implicit impact of information sharing and supply chain integration on customer responsiveness in the supply chain. The connection between information technology alignment, information sharing, supply chain integration, and customer responsiveness is explored in this study, which develops a new conceptual model. This research discovered that information technology alignment significantly impacts customer responsiveness, both explicitly and implicitly, through information sharing and supply chain integration.