- Title
- The multilevel relationship between corporate branding and brand equity: The mediating role of brand citizenship behavior
- Creators - without role
- A. ChangH. H. Chiang - 國立清華大學竹師教育學院教育心理與諮商學系T. S. Han
- Identifiers
- 9957769605906774
- Academic Unit
- Department of Educational Psychology and Counseling, College of Education, National Tsing Hua University
- Language
- Traditional Chinese
- Resource Type
- Conference paper
- Publication Details
- 2012 Global Marketing Conference 2012 Global Marketing Conference
Conference paper
The multilevel relationship between corporate branding and brand equity: The mediating role of brand citizenship behavior
2012 Global Marketing Conference 2012 Global Marketing Conference
2012
Metrics
1 Record Views