The multilevel relationship between corporate branding and customer-based brand equity: Scale development and qualitative approaches

Conference paper

H. H. Chiang, A. Chang and T. S. Han

2013 MLB 2013 MLB

2013

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Title: The multilevel relationship between corporate branding and customer-based brand equity: Scale development and qualitative approaches
Creators - without role: H. H. Chiang - 國立清華大學竹師教育學院教育心理與諮商學系
A. Chang
T. S. Han
Publication Details: 2013 MLB 2013 MLB
Identifiers: 9957771716506774
Academic Unit: Department of Educational Psychology and Counseling, College of Education, National Tsing Hua University
Language: Traditional Chinese
Resource Type: Conference paper