- Title
- The scale development of brand psychological ownership
- Creators - without role
- 旭新 江 - 國立清華大學竹師教育學院教育心理與諮商學系愛華 張志翔 韓
- Publication Details
- 2010 年全球品牌與服務業行銷學術研討會 2010 年全球品牌與服務業行銷學術研討會
- Identifiers
- 9957775806406774
- Academic Unit
- Department of Educational Psychology and Counseling, College of Education, National Tsing Hua University
- Language
- Traditional Chinese
- Resource Type
- Conference paper
Conference paper
The scale development of brand psychological ownership
2010 年全球品牌與服務業行銷學術研討會 2010 年全球品牌與服務業行銷學術研討會
2010
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