Abstract
Petrash(1996) argues that the intangible assets is the source of wealth creation for the companies. Patent is the most popular mechanism that uses in exhibiting and protecting the company’s intangible assets. Many companies have a large amount of patents, so the research concern is to examine how the companies manage and leverage the patents effectively. In general, patent management includes three major activities: recording the patents the company owns; analyzing the value of these patents; exploiting the patents to maximize revenue. The study focuses on the second and third activities. Through reviewing the literatures and applying the concept of strategic group, the research builds a series of processes in patent management. The study demonstrates the processes by a case of National Tsing Hua University. It applies the questionnaire for analyzing the value of patent, and utilizing the Principal Component Analysis to find four factors that influencing the value, including the potential of technology leading, the possibility of commercializing, the capacity of market application, and the defense of litigation. In the exploiting the patent to maximize revenue, the study employs the Cluster Analysis to form four patent strategic groups, including R&D-Investment oriented, Commercializing oriented, Market-Promotion oriented, and Standard-Creation oriented. Finally, the study suggests the value-add activities depend on each patent of technology life cycle and business-legal assessment