Abstract
Although declaring herself as a science and cultural city, Hsinchu city has done little in promoting ”scientific landscape' and ”cultural landscape” if comparcd with betel-nut landscape. In other words, betel-nut booths have been the most dominant landscape in Hsinchu city. Betel-nut subculture is thus relatively conspicuous in terms of its visual as well as social aspects. This article, conducted a comprehensive city-wide investigation on 688 booths, is an attempt to explore their spatial distribution, booth’s name, booth's structure and advertising styles. Furthermore, perspectives of environmental justice, a major research trend of environmental sociology, are taken to elaborate on the betel-nut landscape in terms of three thematic viewpoints