The Cost of Progress: How Ad Creative Features Drive User-Ad Interaction in Blind Lead-In Advertising

Jaewon Yoo; Seokjoon Yoon; Minki Kim; Wonjoon Kim; Min Sok Lee

會議簡報

The Cost of Progress: How Ad Creative Features Drive User-Ad Interaction in Blind Lead-In Advertising

Jaewon Yoo, Seokjoon Yoon, Minki Kim, Wonjoon Kim 和 Min Sok Lee

Taiwan Summer Workshop on Information Management (TSWIM 2026) (College of Technology Management, National Tsing Hua University, Hsinchu, Taiwan, 30/06/2026–07/2026)

07/2026

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https://j1yoo.github.io/assets/pdf/tswim_2026_slide_deck_jaewon.pdf檢視

Presentation slides; presented by Jaewon Yoo at TSWIM 2026

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詳細資料

題名: The Cost of Progress: How Ad Creative Features Drive User-Ad Interaction in Blind Lead-In Advertising
創作者：: Jaewon Yoo (作者) - 國立清華大學, 服務科學研究所
Seokjoon Yoon (作者)
Minki Kim (作者)
Wonjoon Kim (作者)
Min Sok Lee (作者)
會議: Taiwan Summer Workshop on Information Management (TSWIM 2026) (College of Technology Management, National Tsing Hua University, Hsinchu, Taiwan, 30/06/2026–07/2026)
學術資源類型: 會議簡報

The Cost of Progress: How Ad Creative Features Drive User-Ad Interaction in Blind Lead-In Advertising

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National Tsing Hua University 社交媒體