Influences of Social Signals on Decision Making: Three Facebook Studies

Dissertation

張景惠

Doctor of Philosophy (PHD), 國立清華大學, 科技管理研究所

2013

Abstract

信號理論

社會信號

信任遞移

社群網站

社會影響

消費者決策

Signaling theory

Social signals

Transitive trust

Social networking sites

Social influences

Decision making

因申請專利緣故，資料延後公開

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Title: Influences of Social Signals on Decision Making: Three Facebook Studies
Translated title: Influences of Social Signals on Decision Making: Three Facebook Studies
Creators: 張景惠
Contributors: 王俊程 (Advisor)
Awarding Institution: 國立清華大學, 科技管理研究所; Doctor of Philosophy (PHD)
Theses and Dissertations: Doctor of Philosophy (PHD), 國立清華大學, 科技管理研究所
Language: English
Resource Type: Dissertation
Date published: 2014