Abstract
Many enterprises would invest new business for sustainable revenue growth or profitability. However, the new business investment is not always profitable to enterprises as expected. Some investments may cause serious financial loss due to wrong business selection or poor operation strategy decision. Thus, the decisions on new business evaluation and operation strategy are crucial to enterprises. This research aims to propose an integrated decision framework named BOSSUP (Business and Operation Strategy Support with UNISON and PDCCCR) for the new business evaluation and operation strategy decision. The proposed framework applied UNISON decision analysis process to evaluate the new business in three phases: business strategy formulation, new business selection, and operation strategy decision. It is a comprehensive process model instead of pure valuation and selection model only, and it could help enterprises to start the evaluation smoothly and easier to make right decision at right time. Besides, this study developed a set of analytic models to clarify the key business strategy and operation strategy concerns and interactions according to the PDCCCR concept structure. It could be used for strategy group analysis, visualized sensitivity analysis for the interactions among key operation focuses, and integrated with a multi attributes decision method named AHP+ROC. A case study was conducted to show how a semiconductor company evaluated the new MEMS business. It demonstrated the visibility of BOSSUP framework and related analytic methods.