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全球化商業模式的移地邏輯:跨國商業模式創新的動態演進
Dissertation

全球化商業模式的移地邏輯:跨國商業模式創新的動態演進

何明豐
Doctor of Philosophy (PHD), 國立清華大學, 科技管理研究所
2014

Abstract

商業模式 創新 創業 聯盟 新興市場 中國 印度 business model innovation entrepreneurship alliance emerging markets China India
Drawing on the foreign entry and business model literature, this paper develops an alternative framework based on dynamic resources feedback for analyzing business model innovation process in emerging markets. This paper argues business model innovation in emerging markets begins with local alliance and resource from partners. This business model innovation is dynamic and path dependent, implying the dynamic business model innovation is shaped by organizational asset and capability that are evolved and accumulative in emerging markets over time. With the proposed framework in mind, the paper adopts a comparative case study methodology to analyze the business model innovation in five Taiwanese firms -- Chia Jei Technology Business company, subsidiary of HCG, IMEC Taiwan, Flowring Technology corporation and Chinatrust Commercial Bank in India. This paper concludes by discussion implications for theory, practice and future research.

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