Abstract
The business and technology strategy provides the foundation for sustainable development of a business. The challenge of a strategic planning process to integrate technology and business strategy is to match technology push to market pull. Based on this perspective, the research issue of this study is “How to align the strategy of a business to new product development?” This dissertation proposed a Strategic Alignment Model for New Product Development (SAM-NPD), which includes Strategic Alignment Model (SAM), Six-Echelon Model (SEM) and Systematic Innovation Process (SIP). Finally, the application of this methodology to develop two projects is illustrated.