摘要
Based on a series of well-recognized workshops around the world conducted by the author with more than 15 years of EIC experience, this article highlights the essence and spirit of publishing scholarly outcomes for authors in science and engineering. It is vital for all scientists who intend to upgrade their publications to bear in mind that, additional to KISS (Keep It Simple and Straightforward), the contents of a manuscript should be prepared based on the core concept of ART and LOGIC, namely: Thoroughness (be thorough when compiling) oComplete the sentence, paragraph, and article Readability (keep the expression readable) oKnow what you mean and mean what you know Articulateness (be articulate in wording) oBe polite yet firm, when necessary, with controversies. and Lock one in ASAP oIdentify and be identical with the readers Offer useful information oJustification and reasoning are most critical Gain confidence oPut forth best methodology and know-how Indication of good will oBe constructive even when criticism is needed Conclusive statement oProvide solid conclusion with proper outlook.