Abstract
As the saying goes, it is not necessary to own everything that you need. This sentence explains the mode and spirit of the sharing economy. Since 2006, technology has developed rapidly. Consumers have started to use smart phones and APPs. Platform establishment services, the evaluation system of online shopping habits all help the establishment of a mechanism for trusting strangers. Since the establishment of FaceBook in 2006, it has gradually changed the way information is disseminated. As social networks, such as Twitter, Line, and Instagram emerged, it is very easy for new ideas and creative ideas to spread out. The sharing economy is a business model that focuses on the sharing of the general public. Uber is a representative example under the trend of the sharing economy. Founded in 2009, Uber has provided services in more than 500 cities around the world, and the sharing economy must not be underestimated. In the future, there will be more applications. Driverless cars, air taxis, one-touch calling, vertical take-off and landing, and automatic driving are the future development directions. Uber is not only relying on the concept of sharing economy and the development of new technologies. It also uses the social network for a better media marketing, so that it does not have to spend high advertising fees and endorsement fees to catch people's eyes around the world. However, in Taiwan, Uber suspended its business due to high illegal fines in early 2017 and it reopened after adjusting its business model. At the end of 2017, Reuters reported that the EU Supreme Court ruled that Uber belongs to the transportation industry. When start-ups in technology field and traditional industries compete with each other, how to win the trust of the authorities and the public to allow them to gain a deeper understanding of the operating mode of this emerging transportation tool? This paper combines the industry analysis and Uber case studies to explore whether the Uber's operating model in sharing economy's can carry on the spirit of sharing economy and entrepreneurship in Taiwan. It also explores whether the Taiwan government has a better way to face new industries in sharing economy.