Abstract
Under the current changes in the pattern of social life, the proportion of people suffering from chronic diseases and cancers in Taiwan and increase continuously among the middle-aged population to the young population even young students. Because of this, most of people in Taiwan have concept of maintaining physical health information. But there are many different views on health. There have been literatures said that health goes a complicated types and process in which an individual’s life continuously interacts with the environment and becomes increasingly complex. It has a high degree of subjectivity and a common difference, that is, people evaluate their own health by comparing if they are healthier or easier to get the disease or not. However, this kind of self-identified health status often has many problems as well. It makes people lack of crisis awareness in their youth, and forget to add the usual nutrients in their busy lifestyle. They emphasize their physical health care until entering the mid-advanced age and this is not a good condition as we know. Therefore, in this study, the questionnaire will be used to further explore the needs and thoughts of young people about health foods and design a marketing strategy for young people to increase and satisfy the willingness and demand of young people to purchase health foods. All in all, we hope that we can finish this research and promote the right concept to public health as well.