Abstract
This research explores the process of technological diversification of firms upon confronting business’ growth, transforms, risk reduction, and niche market creation through knowledge learning. With different background characterized by specific core technology abilities, Technology firms often use the firm’s key talent and critical resources to create new market field to reduce the waste and improve business performance. This research examines technological diversification and knowledge learning of firms’ operating model, study each strategic move’s function and contributions. The main research hypothesis is that combination of the technological diversification and knowledge learning would increase efficiency and interaction which would benefit the strategic moves and enhance performance. The synergies arising from the interactions of the three types of knowledge relatedness significantly improve the research and development performance of the multi-business corporation. This research explores four strategic moves of two small &medium size electronic companies, examining how knowledge learning could enhance technological diversification to expand the business field. The project teams would choose the neighboring technologies to improve research results to explore the niche markets. Products, management, and customers’ knowledge interaction and combination can enforce the speed and ability of technological diversification. Past experience could help assimilate the spillovers and apply to initiate the next strategic move that can reduce the risks while achieving the synergy of products, process, and application technologies. In the end, the research analyzes the overall performance and compares the differences among the strategic moves.