Abstract
Technology advancement over the time has led to the increased demand for automation in various industries. 3D sensing technology has become more important. A research performed by Zuion Research has estimated that the compound annual growth rate (CAGR) of 3D sensing market to be 37% between year 2011 to 2022. With this fast growing market, many suppliers are expected to invest in the technology. However the utilization of resources and business strategy shall determine the ranking of the players in the market. This research will study the existing 3D sensing technology and market situation, by utilizing Porter's five forces analysis, of which the business strategies and ToF products of various suppliers were analyzed, along with current market application and future growth. By leading in technology is a step to stay ahead in the market and hence create a threat to other new competitors, it also place the company at a competitive position. The positioning will be the foundation of its core capability, followed by focusing on the differentiation strategy, and serves as the organization’s long term business strategy.