Abstract
When customers purchase products or services, they are actually purchasing values. Providing better values that will satisfy customers has become a critical issue in development and production. In response, companies have begun to refashion themselves from being product-oriented to becoming service-oriented. Beyond that, competition among enterprises no longer relies solely on products or services but also upon the synergy of the supportive value network. With rising attention paid to sustainability, environmental values as well as social values have also gained corporate notice. Given the diversity of individual products and/or services, market share, and competitive advantage, many companies encounter difficulty creating and delivering value to their customers and stakeholders. Therefore, the purpose of this research is to present a case-based analytic method for evaluating a service-oriented value chain and a sustainable network design (considering customer, environmental and social values) as a tool for companies interested in increasing their product and/or service values. Our model employs a stylized database to identify successful cases of value chain application under similar company marketing conditions, illustrating potential value chains and sustainable networks feasible for use.