Abstract
The purpose of this study was to explore how E-Learning helps to facilitate media design, and the organizational development of the M Company, through the process of incorporating E-Learning and KM. The researcher uses a case study approach to investigate the phenomenon of implementing E-Learning for the small-sized media design company. Data were gathered through triangulation of data collection methods and prolonged observation. Firstly, the researcher introduces the phases of implementing E-Learning for the small media design company, including the pre-implementation phase, the implementation phase and the evaluation phase. Accordingly, the D.A.G.D.I.E. process of implementing E-Learning and the L.A.S.T.I.N.G. model of E-Learning Content Development have been proposed in the study. Then, the researcher analyzes the critical success factors of implementing E-Learning for M Company, and finally develops the P.I.E.S.A. model of implementing E-Learning for the small-sized media design industry. According to the data analysis, the researcher finds that developing a clear vision of learning and business goals is as important as evaluating current IT resources in the company. During the phase of implementing E-Learning, the learning culture and policies within an organization are essential factors of successful E-Learning practices. For small companies, an expensive LMS is not necessary. Resorting to business and E-Learning software or free resources on the internet may be a good substitute. In addition, developing a company web site is an alternative approach to purchasing a high-priced LMS. Employees could individually retrieve online material and build self-paced learning.