Abstract
Developing a unique competitive advantage simultaneously complying with future trends has emerged as a strategy for obtaining competitive advantage in the global marketplace. Technical service platform design can improve customer satisfaction by integrating diversified products and technologies. Prior studies have alluded to developing a framework of technical service platforms and validated methodologies. This finding motivated our research. Hence, we proposed a multi-step approach to organize technical service platforms based on corporate strength while incorporating technological capability during platform development. A case study referencing a company developing 3-Dimension Integrated Circuitry (3D-IC) for the semiconductor industry was presented to demonstrate its advantages. Six alternatives were evaluated to ensure the compliance of our research with market demands. The outcomes presented that the development priorities of this company could be platforms of logic IC, analog IC and memory IC because these platforms can be effectively developed from core competences. In addition, this company also had capability to provide services covering IC design, 3D stacking & assembly, and technical consulting to both upstream customers and downstream partners and this was one of developing strategy. According to our method, enterprises can address existed and potential customer requirements, develop more innovative services to meet different market segments and achieve economies of scale. Decision makers can determine feasible alternatives and scenario analysis can support decision makers to provide solutions for all future situations under uncertainties. Consequently, company strength can be extended and remain invincible in the future through integration of technical service platform design and technology forecasting.