Abstract
ABSTRACT Taiwan enterprises now face some obstacles about promote their own brands by effective marketing ways. Fortunately, we still got some brands from Taiwan which has operated globally and promoted successfully. In skincare and cosmetic market, it’s extremely hard to stand out in the world since there are lots of big brands which occupy most of the market share for a long time. As we know, manufacture has long been the main industry in Taiwan. But as the time goes by, manufacture can’t get the higher gross margin anymore except some world class technology foundries. We are in a transformation process but lots of companies in Taiwan can’t find their own way to go. Therefore, the present study selects a successful brand example, UNT, as the case for the thesis to show the companies in Taiwan that we also have an outstanding brand in Taiwan. Hope the companies which haven’t found their directions yet can take the thesis and case for reference and succeed in build up their own brand.